Building a Trust-First Shopify Store for a Fermentation-Powered Pet Wellness Brand

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Portfolio Building a Trust-First Shopify Store for a Fermentation-Powered Pet Wellness Brand

Prelude

MuttGut is a science-led pet wellness brand built around BiomePet, a proprietary 15-day fermentation process designed to support digestion, immunity, and overall pet health. Translating this science into an online experience required clarity, trust, and simplicity.

The goal was to design a Shopify pet wellness store that feels approachable for pet owners while reinforcing the credibility expected from a health-focused brand. The result is a fast, scalable eCommerce experience that explains product benefits clearly, supports subscriptions and bundles, and encourages long-term customer retention.

About the client

MuttGut

Pet Health and Wellness

United States

MuttGut is a Shopify pet wellness store brand dedicated to improving digestion, immunity, and long-term vitality through science-backed nutrition. Powered by its proprietary BiomePet fermentation process, the brand delivers targeted gut health solutions for dogs, cats, and horses.

Target audience

The MuttGut platform was designed for pet owners who take a proactive approach to their pets’ health and value long-term, science-backed solutions.

Health-conscious pet parents
Dog and cat owners managing digestion or allergy issues
Subscription-focused buyers seeking convenience
Educated consumers who value transparency
Multi-pet households

The experience supports both first-time buyers and returning customers with clear navigation and frictionless reordering.

The Challenge

Explaining Complex Science Simply

Communicating fermentation and microbiome benefits in a clear, approachable way that helps pet owners quickly understand the value without feeling overwhelmed.

Balancing Playful Branding With Trust

Maintaining a friendly, engaging tone while reinforcing the credibility and reliability expected from a pet wellness brand.

Communicating Product Benefits Clearly

Designing product pages that clearly explain outcomes across multiple products and pet types, helping customers make confident choices.

Supporting Subscriptions and Retention

Encouraging repeat purchases and subscriptions without adding friction or complexity to the buying experience.

Design Team

Led brand translation, UI structure, and visual clarity, ensuring the interface reflects the brand while remaining intuitive and easy to navigate.

Frontend Developer

Built responsive, high-performance interfaces and custom PDP components, delivering a smooth experience across desktop and mobile devices.

Backend Developer

Handled Shopify customization, subscriptions, bundles, Klaviyo, and loyalty integrations, supporting scalability, automation, and long-term customer retention.

Automation Triumph

We streamlined key backend workflows for MuttGut to support subscriptions, bundles, and retention at scale. By connecting Shopify customer behavior with Klaviyo flows and loyalty triggers, the system delivers timely, personalized messages such as replenishment reminders, subscription nudges, and post-purchase education without manual effort.

Results

The redesign and optimization of muttgut platform delivered measurable business improvements

Enhanced User Experience

Streamlined service navigation and real-time recommendations created a more intuitive and engaging experience, leading to increased user satisfaction.

Improved Conversion Rates

Simplified booking processes and personalized content contributed to higher conversion rates, reducing abandoned bookings.

Robust Platform Performance:

Optimizations ensured a fast, reliable site, even during peak traffic, supporting seamless user experiences across all devices.

Scalable Growth

The platform is built to easily scale, accommodating future service offerings and regional expansion without sacrificing performance.

Technology & Integrations

Platform: Shopify

Built on Shopify to provide a stable, scalable foundation that supports eCommerce growth and ongoing feature expansion.

Custom Development: PDPs, Subscriptions, Bundles

Developed custom product pages, subscription flows, and bundled offerings to communicate value and support repeat purchasing clearly.

Marketing and Retention: Klaviyo, Loyalty System

Integrated Klaviyo and loyalty tools to enable personalized communication, re-engagement, and long-term customer relationships.

Performance: Mobile-First Optimization

Optimized for mobile performance with fast load times and responsive layouts to improve usability and search visibility.