TecDoc implementation and Overhaul of a Finnish Auto Parts E-commerce Platform #2

#AutoParts
#CustomFunctionality
#EcommerceAutomation
#ShopifyPlus

Portfolio TecDoc implementation and Overhaul of a Finnish Auto Parts E-commerce Platform #2

Prelude

This case study explores the complete website redesign and automation project undertaken for Menvaraosat.fi, a Finnish website specializing in auto parts sales.

The scope of works encompassed the site’s appearance modernizations, functionality improvement, and automation of the data upload process to Shopify.

This project involved significant collaboration across design and development teams, focusing on both the technical backend and conversion rate optimization (CRO) to create a seamless and intuitive user experience.

Project Overview

Menvaraosat.fi operates in the competitive auto parts retail industry within the European Union, specifically targeting the Finnish market. The business faces unique challenges, including EU regulations on user data privacy, high consumer expectations for quality and service, and a diverse range of automotive products for a broad spectrum of vehicle models.

Menvaraosat.fi operates in the competitive auto parts retail industry within
Menvaraosat.fi operates in the competitive auto parts retail industry within
Menvaraosat.fi operates in the competitive auto parts retail industry within
Menvaraosat.fi operates in the competitive auto parts retail industry within

About the client

Menvaraosat.fi

Auto Parts Retail

European Union, Finland

The platform’s ability to provide accurate and up-to-date product information is crucial in this industry, where precision and reliability are paramount.

Target audience

The redesigned website fits all target groups in Finland:

Car Enthusiasts
DIY Repairers
Professional Mechanics

The focus is on providing a seamless experience for all users, regardless of their technical expertise.

The Challange

Enhance User Experience and Aesthetics

The existing website needed a design refresh to improve visual appeal and user navigation. We aimed for a clear, intuitive layout that facilitates product discovery and simplifies the purchasing process.

Automate Data Upload and Streamline Operations

Manually uploading product data to Shopify was time-consuming and inefficient. Our team needed to develop a robust and user-friendly application to automate this process, handling over 100 000 products.

TecDoc Catalogue Integration

The client required the integration of the TecDoc catalogue (provided by TecAlliance) to ensure comprehensive and accurate product data for users. This integration needed to enhance product searchability and reliability.

Design and User Interface (UI)

Our design team created a modern and visually appealing website tailored to Menvaraosat.fi's brand identity. The focus was on user-friendliness, ensuring intuitive navigation and product search functionality.

CRO x UX

During the design phase, we implemented CRO best practices to optimize the website for higher conversions. This included clear calls to action, product page optimization, and a streamlined checkout process.

Front-End Development

Our front-end developer built a responsive website that adapts seamlessly to any device.

Back-End Development

Our team was building a data synchronization application that streamlined the process of uploading product data from Menvaraosat's server to the Shopify platform, as well as implementing dynamic filters for product searches and enabling real-time updates based on stock changes.

TecDoc Catalogue Integration

We integrated the TecDoc catalogue provided by TecAlliance into the website. This integration allowed users to access comprehensive product data, enhancing the reliability and accuracy of the information available on the website. The TecDoc integration also improved product searchability, making it easier for users to find the specific auto parts they need.

Automation Triumph

One of the was overcoming the key achievements challenge of automating product data uploads.

We successfully implemented a solution capable of processing up to 100,000 products in a single upload, significantly reducing manual effort.

Results

This strategic revamp elevated Curateur into a sophisticated, membership-driven luxury platform — blending curated fashion experiences with seamless commerce to delight its discerning clientele.

Enhanced Product Information

With the integration of the TecDoc catalogue from TecAlliance, the website now provides detailed, accurate, and up-to-date auto parts information, ensuring customers can find the exact parts they need.

Enhanced Conversion Rate

By prioritizing navigation and CRO best practices, the website guides users efficiently towards a smooth purchase journey.

Boosted Customer Loyalty

Membership and referral programs significantly increased customer retention by fostering deeper connections and offering personalized perks.

Optimized Digital Performance

Enhanced site speed and responsiveness ensured a flawless shopping journey across all devices, supporting Curateur’s upscale brand promise.

Reach out to us

+1 506 899 04 19 businessdevelopment@binaryfuture.io

Canada, Toronto

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Case Author

Mike Bashkatov

CEO, co-founder at Binary Future

With over 10 years of experience in the e-commerce industry, I am a passionate go-getter who believes in the power of digital transformation and customer-centric business models.