Unlock growth with Shopify Plus for B2B

Shopify Plus Is Ideal for B2B eCommerce in 2025 is a question many enterprise brands are asking as they prepare for digital-first growth. The B2B e-commerce market, projected to reach $7.7 trillion, demands scalable solutions, and Shopify Plus is leading the way. The business-to-business landscape is evolving at an unprecedented rate. Today’s buyers, many of them millennials and Gen Z, expect a smooth, digital-first experience that feels as seamless as shopping on Amazon.

For businesses, this raises the question: which platform can handle the scale, complexity, and personalization that B2B demands? For many, the answer is Shopify Plus.

In this article, we’ll break down why Shopify Plus is the best B2B eCommerce solution for 2025, what sets it apart from competitors, and how real brands are using it to scale.

The State of B2B eCommerce in 2025

Over the past decade, B2B has shifted from face-to-face deals and trade shows to digital storefronts and automated processes. The shift isn’t just a trend—it’s a necessity.

• Buyers want self-service. A majority of B2B buyers now prefer to place large orders online without waiting for sales reps.

• Loyalty is long-term. Unlike B2C, B2B deals often lock in multi-year relationships, meaning platforms need to support predictable recurring revenue.

• Complexity is high. From bulk pricing to multi-location accounts, B2B selling involves far more customization than selling to consumers.

Shopify Plus is positioned at the center of this transformation, blending enterprise-level features with the usability Shopify is known for.

Why Shopify Plus Stands Out for B2B

Unlike standard Shopify plans, Shopify Plus is designed for enterprise-level businesses that need advanced features, customization, and automation. It’s not just about handling higher volumes—it’s about providing the flexibility B2B merchants require:

• Blended or dedicated store models

• Custom pricing and catalogs

• Automated order workflows

• Global expansion through Shopify Markets

• ERP and CRM integrations for complex operations

While competitors like Magento and BigCommerce also offer B2B solutions, Shopify Plus shines by combining enterprise-grade power with simplicity.

Key Shopify Plus Features That Power B2B Growth

Flexible Store Models: Blended vs. Dedicated

Shopify Plus lets you choose between two setups:

• Blended Store: Serve both B2B and DTC customers from one storefront. Best for brands that want to upgrade existing retail customers into wholesale accounts without managing multiple stores.

• Dedicated Store: A wholesale-only storefront with tailored pricing, workflows, and catalogs. Ideal for larger businesses with complex B2B needs.

This flexibility means businesses can scale without being locked into one rigid setup.

Advanced Customer & Company Accounts

Managing B2B customers isn’t just about individual buyers—it’s about entire companies. Shopify Plus supports:

• Multiple locations per company (up to 10,000)

• Custom payment terms per location

• Role-based permissions (ordering-only or admin access)

This is a huge content gap competitors often overlook. Managing company hierarchies is critical for B2B, and Shopify Plus solves this elegantly.

Custom Catalogs and Pricing Control

Not every buyer should see the same catalog or pricing. Shopify Plus allows merchants to:

• Assign custom catalogs per company

• Offer tiered or volume-based pricing

• Set minimum/maximum order quantities

• Sell in multiple currencies

This ensures wholesale buyers always see the right products, prices, and terms for their business.

Flexible Payment Terms and Draft Orders

Unlike consumer checkout, B2B purchases often require Net 30 terms, deposits, or payment after fulfillment. Shopify Plus supports:

• Net payment terms (e.g., 30/60 days)

• Draft orders created by sales reps for phone/email transactions

• Local delivery or in-store pickup for wholesale customers

This bridges the gap between traditional offline sales and modern digital commerce.

Automation and Integrations

Manual processes kill efficiency. Shopify Plus solves this with:

• Shopify Flow: Automate reorders, approvals, and stock alerts.

• Shopify Scripts and Functions: Customize discounts and checkout flows.

• ERP and CRM integrations: Sync with SAP, NetSuite, or Salesforce.

• Business Customer API: Manage complex data like company structures and contacts.

Competitors mention “automation,” but Shopify’s 10,000+ app ecosystem makes it unmatched in flexibility.

Global Expansion with Shopify Markets

International B2B is notoriously difficult due to currency, tax, and distribution challenges. Shopify Plus simplifies this by:

• Supporting multiple currencies and tax compliance

• Allowing wholesale distribution via local partners

• Enabling localized catalogs and storefronts

Brands like Vuori and DARCHE use Shopify Markets to expand into Europe and Asia while keeping operations centralized.

Enhanced Personalization

B2B buyers expect tailored experiences. Shopify Plus enables:

• Personalized storefronts

• Custom pricing rules per buyer

• AI-powered product recommendations

• Account managers tied into digital portals

This goes beyond DTC-style personalization—buyers see catalogs, prices, and terms unique to their role and company.

Business Benefits of Shopify Plus for B2B in 2025

1. Lower acquisition costs – Wholesale buyers often promote your products for you.

2. Higher order value & frequency – Retailers place bulk orders and reorder regularly.

3. Default loyalty – Long-term contracts lead to predictable revenue.

4. Reduced operational costs – Automation eliminates manual invoicing and order entry.

5. Improved retention – Account managers and self-serve portals keep buyers happy.

6. Scalability – Manage both B2B and DTC in one backend without duplicate systems. If you’re looking to set that foundation, check out our full breakdown on how to build a successful Shopify business

Limitations You Should Be Aware Of

No platform is perfect. Shopify Plus has a few trade-offs to consider:

• Order limit of 500 line items

• Subscriptions not natively supported for B2B

• Some checkout customizations unavailable for B2B flows

• Higher costs if expansion stores are needed

Acknowledging these limitations builds trust with your readers (a key EEAT principle).

Shopify Plus vs Alternatives

• Magento (Adobe Commerce): Open-source flexibility, but high development costs.

• BigCommerce: Solid B2B tools, but fewer integrations and smaller app ecosystem.

• WooCommerce: Good for small B2B operations, not ideal for scaling.

Compared to these, Shopify Plus wins with usability, automation, and scalability—all in one.

Real B2B Brands Thriving with Shopify Plus

• Filtrous: Boosted conversion rates by 27% and cut 12 hours of manual work weekly.

• Momofuku: Hit $500K sales days using Shopify Flow automation.

• INTO THE AM: Built predictable recurring revenue through loyal B2B clients.

• JuneShine: Increased margins by pivoting from DTC to wholesale.

These stories showcase Shopify Plus in action, not just theory.

Final Thoughts: Is Shopify Plus Right for You in 2025?

Shopify Plus has proven itself as the leading B2B eCommerce platform for businesses entering 2025. Its combination of scalability, automation, global reach, and personalization make it the best option for brands that want to thrive in an increasingly digital-first wholesale market.

If your business is serious about B2B growth, it’s hard to ignore Shopify Plus. The platform doesn’t just keep up with modern buyer expectations—it helps you exceed them.