B2B Shopify Development Case Study: Knotty Electrics

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Portfolio B2B Shopify Development Case Study: Knotty Electrics

Prelude

This case study highlights the development of an innovative e-commerce platform for Kolab Collection, a luxury fashion brand merging high-end style with cutting-edge technology. The goal was to create a seamless digital ecosystem, combining NFC-enabled garments, a dynamic mobile app, and a resale marketplace for a connected and sustainable shopping experience.

This project required close collaboration across design and development teams, focusing on adapting Shopify for B2B use and integrating bulk ordering functionality, third-party apps, and advanced UX strategies.

Project Overview

Knotty is a new-generation fashion-tech platform that connects independent designers, buyers, and trend hunters.

In today’s fast-paced e-commerce landscape, B2B businesses require robust, scalable, and user-friendly platforms to facilitate seamless transactions. Our team undertook the challenge of developing a cutting-edge B2B Shopify development solution for Knotty Electrics, a company catering to the Canadian electric mobility sector. The project aimed to optimize wholesale operations, simplify bulk ordering, and enhance user experience for electric bike and scooter dealerships.

Imagine a world where electric mobility dealers no longer have to struggle with outdated ordering processes. Instead, with just a few clicks, they can access a seamless wholesale experience, placing bulk orders effortlessly. This was our vision for Knotty Electrics.

About the client

Knotty Electrics

E-Mobility Distributor

Canada, Mississauga & Delta

By blending algorithmic discovery with editorial sensibility, Knotty helps users navigate the chaos of fast fashion and find voices that matter. It’s where curation meets culture.

Knotty is a fashion-tech platform spotlighting emerging designers and trends through curated storytelling.

Target audience

Contact our Shopify app development agency today for a free consultation!

The redesigned Knotty Electrics website is tailored for:

Independent retailers
Service centers
E-commerce sellers

The platform is designed to provide a seamless experience for all partners, ensuring efficient access to products and support.

The Challange

Wholesale Functionality Limitations

Shopify’s default setup is primarily optimized for B2C transactions. The client required a fully customized B2B Shopify store with advanced wholesale features.

Integration with Shopify Apps

The project relied on third-party apps for wholesale pricing, bulk order functionality, and payment processing, which had to be seamlessly integrated.

Seamless Navigation & UX

The website needed to support a diverse range of products, requiring advanced product filtering and category navigation.

Bulk Ordering Complexity

Ensuring an intuitive bulk ordering system enabled dealers to place large orders effortlessly.

Scalability & Performance

The platform must handle high-volume transactions while maintaining optimal speed and performance. 

Brand Credibility & Trust

As a growing business, Knotty Electrics needed a digital presence that conveyed professionalism, reliability, and ease of use.

Seamless Wholesale Experience

The platform enabled electric mobility dealers to place bulk orders efficiently, significantly improving procurement processes.

Improved User Engagement

The new intuitive design and navigation resulted in increased user engagement and higher conversion rates.

High Performance & Stability

The site maintained optimal performance even during peak traffic and bulk order processing.

Dealer Satisfaction & Retention

The exclusive Dealer Area improved customer retention by providing tailored account management and reordering options.

On-Time & On-Budget Delivery

The project was completed within the expected 2.5-month timeline, meeting all milestones efficiently.

Shopify Integration

All third-party apps for wholesale pricing, payment processing, and bulk orders were smoothly integrated, ensuring a hassle-free experience.

Automation Triumph

One of the standout achievements was eliminating the manual strain of managing massive product datasets. Our custom-built automation solution streamlined bulk data uploads, drastically reducing time investment while ensuring accuracy and accuracy and consistency at scale.

Results

This strategic revamp elevated Knotty into a refined, content-driven marketplace — blending editorial storytelling with intuitive commerce to better serve its style-conscious audience.

Elevated Brand Identity

Transformed Knotty into a design-forward, editorial-grade marketplace. We refined the visual system, using modern typography, generous whitespace, and custom visuals to create a premium, magazine-like shopping experience.

Scalable Design System

Built a flexible layout framework for seamless future updates. The modular system enables easy content management without dev involvement, allowing Knotty to scale collections and campaigns quickly.

Streamlined Product Discovery

Enhanced filtering and layout to help users explore collections effortlessly. Products are now grouped into intuitive drops and categories, making it easy for users to browse seasonal pieces, capsule edits, and limited releases.

Editorial & Marketplace Fusion

Merged storytelling with commerce to elevate the shopping journey. Each drop features editorial content, mood-driven imagery, and thoughtful copy, encouraging deeper emotional engagement before purchase.

Reach out to us

+1 506 899 04 19 businessdevelopment@binaryfuture.io

Canada, Toronto

Become a client

Case Author

Mike Bashkatov

CEO, co-founder at Binary Future

With over 10 years of experience in the e-commerce industry, I am a passionate go-getter who believes in the power of digital transformation and customer-centric business models.

businessdevelopment@binaryfuture.io