Enhancing E-commerce Functionality for Harklinikken

#BrandMigration
#MarketingIntegration
#PersonalizedShopping
#WellnessBrand

Portfolio Enhancing E-commerce Functionality for Harklinikken

Prelude

This case study highlights the creation of a unified e-commerce platform for Harklinikken, a global haircare brand serving diverse markets including the UAE, Denmark, UK, and USA.
The project focused on delivering a seamless, regionally tailored digital experience while leveraging advanced Shopify Plus and headless CMS technologies to optimize performance and user engagement.

The project involved building four region-specific sites on a shared Shopify Plus + Sanity codebase. Key tasks included optimizing server-side rendering, customizing regional content, and integrating subscriptions and analytics for a smooth, personalized global shopping experience.

Project Overview

Harklinikken is transforming personalized haircare retail with a unified, regionalized e-commerce platform

This case study explores the development and optimization of a global e-commerce presence for Harklinikken, a haircare and restoration company targeting customers in the United Arab Emirates, Denmark, the United Kingdom, and the United States. The project aimed to create a cohesive user experience across four regional websites, leveraging advanced technologies to streamline online sales and customer engagement.

About the client

Harklinikken

Healthcare and Beauty

Global (Britain, Denmark, UAE, USA)

Harklinikken is a provider of personalized haircare solutions, offering a range of products designed to restore and maintain hair health. With a strong presence in multiple international markets, the company sought a robust e-commerce solution to fit their geographically diverse customer base.

Target audience

The primary target audience for Harklinikken includes:

Premium haircare consumers seeking restoration and maintenance solutions
Beauty and healthcare enthusiasts
Regional customers from Denmark, UK, UAE, and USA with localized needs

The platform is designed to deliver a personalized and seamless shopping experience across diverse markets.

The Challange

Unified E-commerce Platform

Develop a cohesive online experience across four regional websites with a shared codebase for efficient maintenance and updates. Before, a part of the websites was based on Shopify, another part was based on Sanity.

Server-side Rendering Optimization

Optimize server-side rendering (SSR) for Shopify Plus architecture to ensure seamless user experience and effective user tracking across pages.

Regionalization

Adapt the website content and user experience for each region, considering language, currency, and cultural nuances.

Testing and Deployment

Manage multiple development, staging, and testing environments efficiently to ensure smooth deployment across four regional platforms.

Front-end Developers

Leveraging React, Next.JS, and GraphQL to build a dynamic and responsive user interface across all four websites.

Back-end Developers

Integrating Shopify Plus functionalities with Sanity/Vercel headless CMS for content management and third-party API connections.

Project Managers

Overseeing the entire development process, ensuring clear communication with Harklinikken stakeholders and timely project delivery.

Automation Triumph

We combined four regional Harklinikken sites into a single headless e-commerce platform based on Shopify Plus and Sanity/Vercel. We provided market-specific localization, flexible content management, SSR optimization, deep analytics integration, and subscription and loyalty functionality.

The result is a scalable, personalized system with high performance, adapted to different regions and ready for global growth.

Results

This case study showcases Binary Future’s expertise in building and scaling e-commerce platforms for international brands. Our collaborative approach ensures a seamless online shopping experience, empowering clients to achieve their business objectives.

Enhanced User Experience

Personalized product recommendations and a sleek design created an effortless and engaging shopping journey.

Improved Customer Retention

Dynamic conditional logic and marketing integrations fostered repeat purchases and deeper brand connection.

Robust Platform Performance

Shopify 2.0 migration ensured fast loading times and stable operations even during peak traffic.

Unified Marketing Ecosystem

Seamless integration of multi-channel marketing boosted engagement and aligned all touchpoints with the brand’s wellness mission.

Reach out to us

+1 506 899 04 19 businessdevelopment@binaryfuture.io

Canada, Toronto

Become a client

Case Author

Mike Bashkatov

CEO, co-founder at Binary Future

With over 10 years of experience in the e-commerce industry, I am a passionate go-getter who believes in the power of digital transformation and customer-centric business models.