Conversion Rate Optimization Services

Better UX. Higher conversions. Measurable results. Let our CRO experts unlock your store’s full selling potential.

Conversion Isn’t Just a Metric. It’s a Mindset.

Unlock more revenue from the traffic you already have. At Binary Future, we go beyond best practices and dive deep into how your customers shop, turning every click, scroll, and micro-interaction into an opportunity to convert.

We specialize in Shopify CRO strategies that blend UX, behavioral data, A/B testing, and performance tuning to improve the numbers that matter: add-to-carts, checkouts, and completed purchases.

We don’t guess, we test, analyze, and optimize. Our conversion strategies are built around how your customers think and shop—so instead of throwing more money at ads, you get more value from every visit.

Shopify Plus Is Built to Keep Up.

Unlock serious scale with custom Shopify Plus solutions, optimized for automation, flexibility, and growth. From multi-store setups to high-volume checkout flows, we build what your business needs next.

Book a consultation! Book a consultation!

Beyond development and design.

We Power Growth with Marketing That Converts

A powerful build is just the beginning. At Binary Future, we help you scale with advanced performance optimization, CRO, and marketing strategies that turn your custom storefront into a growth engine.

+20%

Boost in conversion rates

TOP

Google rankings

Average Return on Ad Spend (ROAS)

360°

Full-Funnel Growth Strategy

Shopify Plus Store Implementation

We help high-growth brands unlock the full potential of Shopify Plus, from custom storefronts and backend logic to automation, performance tuning, and multi-store expansion.

Benefits:

Enterprise-Ready Architecture

Built for scale, performance, and complexity—supporting large product catalogs, multi-region storefronts, and advanced logic across the board.
Custom Checkout & Shopify Scripts

We leverage Shopify Functions and Scripts to personalize the checkout experience, apply complex discounts, and tailor pricing strategies at a granular level.
Advanced Automation & Integrations

From Flow automation and custom apps to ERP, CRM, and PIM integrations, your store stays connected and efficient without the manual lift.

Shopify Plus Multi-Store Architecture

We design and implement scalable Shopify Plus setups for multi-region, multi-language, or multi-brand businesses, so you can manage it all from one powerful backend.

Benefits:

Centralized Management

Control multiple storefronts across markets or brands from a single Shopify Plus admin.
Localized Experiences

Deliver region-specific content, pricing, taxes, and language with ease.
Faster Expansion

Launch new markets or product lines quickly without rebuilding your infrastructure.

Shopify Plus Checkout Customization

We tailor the Shopify Plus checkout experience to match your brand’s needs and your buyers’ expectations, unlocking full control with Shopify Functions and Script Editor.

Benefits:

Smarter Promotions

Create advanced discount logic based on cart contents, customer tags, or volume tiers.
Custom Payment Logic

Enable or restrict payment methods based on customer group, order value, or region.
Frictionless Checkout

Streamline user flow to reduce abandonment and increase high-value conversions.

Shopify Plus Launch & Migration Services

We migrate large-scale or enterprise stores from platforms like Magento, BigCommerce, or any other—retaining performance, SEO, and user experience.

Benefits:

Zero-Downtime Migration

Seamless migration with redirects, metadata, and URL preservation to protect traffic.
Enterprise Data Transfer

Accurate migration of large catalogs, customers, orders, and logic-based attributes.
Shopify Plus-Optimized Build

We don’t just move your store—we rebuild it to unlock the real power of Shopify Plus.

Shopify Plus B2B Enablement

We build advanced B2B experiences on Shopify Plus—designed for wholesale buyers, distributors, and enterprise accounts.

Benefits:

Custom Account Portals

Allow login-based access to personalized catalogs, pricing, and purchase history.
Quote-to-Order Flows

Enable buyers to request quotes, approve internally, and convert to orders easily.
Tiered Pricing & Net Terms

Configure customer-specific pricing, payment terms, and minimum quantity logic.

Testing & Launch Support

We don’t just build, we test, optimize, and launch. Our team ensures your store performs at its best from day one.

Benefits:

Full QA Across Devices

Bug-free functionality and performance on all platforms.
Checkout Flow Testing

Ensure smooth transactions and no cart drop-offs.
Post-Launch Support

We stay by your side to monitor performance and fine-tune as needed.

Show all

Flexible Engagement Models For Shopify Plus Development & Migration

Choose the collaboration model that fits your business goals, timeline, and budget.

Development
Team

Ideal for:

High-growth brands with ongoing Shopify Plus needs—custom storefronts, advanced checkout flows, Shopify Functions, automation, or complex integrations.

Benefits:

Gain a dedicated team with deep Shopify Plus expertise, focused on fast iteration, seamless delivery, and ongoing platform evolution.

Project-Based
Development

Ideal for:

Brands with a clearly defined scope—such as replatforming, launching a new Plus store, or rolling out custom Shopify Scripts.

Benefits:

Accelerate delivery with a fixed timeline and end-to-end execution model, built to unlock the full capabilities of Shopify Plus from day one.

Hourly
Basis

Ideal for:

Brands that need flexible support for Shopify Plus—whether it’s customizing checkout, setting up Flow automations, or building lightweight features.

Benefits:

Only pay for the expertise you use. Ideal for quick changes, script tweaks, or rolling out incremental improvements on your terms.

Managed
Services

Ideal for:

Established Shopify Plus brands looking for a long-term partner to manage development, maintenance, and platform performance.

Benefits:

We take full ownership of your Shopify Plus store, handling continuous delivery, optimization, and proactive growth support without the hassle.

Your benefits from our Shopify Plus Development Services

We build for scale. from startups going global to enterprises upgrading their entire commerce stack.

Migrations are seamless. Data, content, structure, and SEO move with precision and zero downtime.

Everything we build is fast. From page loads to product discovery to checkout flow.

Custom comes standard. Checkout logic, storefront design, integrations.

You stay in the loop. Transparent sprints, clear milestones, and updates that actually matter.

No guesswork. Every build starts with a Shopify Plus–first strategy designed for growth.

streamline operations, simplify buying journeys, and build scalable commerce infrastructure.

Our 5-Step Delivery Model Shopify Plus Integration

1. Discovery & Analysis

We start with deep discovery, understanding your current setup, business goals, tech stack, and workflows. From legacy platforms to existing Shopify builds, we assess what needs to move, improve, or evolve.

3. Development & Integration

We build and integrate your new store using Shopify Plus capabilities—custom storefronts, checkout scripts, Shopify Functions, and API-based connections to your ERP, CRM, or PIM systems.

5. Post-Launch Optimization & Support

Post-launch, we stay with you—monitoring site health, scaling features, and running CRO, SEO, and performance optimizations. Whether it's automation tweaks or backend enhancements, we keep your store running at peak.

2. Solution Architecture & Planning

Next, we design a Shopify Plus–ready architecture. This includes storefront structure, custom logic, integrations, automation, and a migration plan – everything scoped, prioritized, and mapped to milestones.

4. Testing, Optimization & Launch

Before go-live, we rigorously test performance, data accuracy, UX, and system compatibility. From redirect mapping to third-party tools, everything is optimized for a smooth, zero-downtime launch.

Client testimonials

"Binary Future has become like co-founders to us — we tackle problems together, and they consistently create incredible solutions. That’s what keeps me committed to our business relationship. I’m incredibly excited for the future projects ahead."

– Theo Tsanas

Founder of The Credos, Serial Enterpreneur

“Binary Future’s custom Shopify app helped us boost sales by 25% and streamline customer journeys. Highly recommend!”

– Aleksandar Todevski

CEO at We Create Emotion

''Binary Future helped us overcome a significant challenge in modernizing our clients’ platforms and websites. Working with the Binary team has profoundly impacted our team dynamics, enabling seamless integration with our internal team and enhancing our overall productivity and innovation.''

– Nick Antonov

Member of the Board of Directors at Provectus

"I’ve been working with the Binary team for about a year on a big e-commerce platform, launching complex projects for clothing resale. The progress with the team has been excellent. They do great work, which has enabled us to successfully complete several releases."

– Vincent Janssen

Founder of SupplySwap

Case studies

Type (for related content)

B2B Shopify Development Case Study: Knotty Electrics

You'll receive transparent task prioritization and weekly reports for ongoing communication and issue resolution.

CRO EcommerceRedesign ShopifyDevelopment UserFocusedDesign

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TecDoc implementation and Overhaul of a Finnish Auto Parts E-commerce Platform #2

AutoParts CustomFunctionality EcommerceAutomation ShopifyPlus

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Refining Luxury Pet Wellness for E-commerce Growth

DTCBrand DTCWellness PetSupplements PremiumPetProducts ShopifyOptimization

Read Case

Faq

Can Shopify really handle complex B2B requirements?

Yes, especially with Shopify Plus. We build custom B2B features like tiered pricing, gated access, quote requests, net payment terms, and advanced account management to match your exact workflow.

What platforms can you migrate us from?

We’ve migrated B2B businesses from Magento, WooCommerce, BigCommerce, custom-built systems, and more, ensuring all your product, customer, and order data stays intact and SEO is preserved.

Can you integrate Shopify with our ERP or CRM?

Absolutely. We’ve built custom integrations with NetSuite, SAP, HubSpot, Salesforce, Microsoft Dynamics, and other back-office systems using APIs or third-party middleware.

How long does a typical B2B Shopify build or migration take?

Timelines vary based on complexity, but most B2B projects range from 6–12 weeks. We’ll map out exact milestones and deliverables during the discovery phase.

Will my sales reps or wholesale clients have custom access?

Yes. We can create custom portals, permissions, and pricing logic per user or company profile, so your buyers see exactly what they’re supposed to.

Do you offer ongoing support after launch?

Definitely. From platform maintenance to CRO, SEO, and rolling out new B2B features, we offer flexible support plans to help your store scale as your business grows.

Think Binary. Think Future.

At Binary Future, we’re not your typical Shopify agency, we are your brand’s growth partner. Our passion for retail gives us an inside track on market trends, helping us create unique, customer-centric solutions that capture attention and boost sales.

But we don’t stop at just building a functional store. We design effortless shopping experiences that delight customers, build loyalty, and spark lasting growth. Your goals are our goals, and we measure our success through your achievements. Because when you win, we win too.