Building a Trust-First Shopify Store for a Fermentation-Powered Pet Wellness Brand
MuttGut is a science-led pet wellness brand built around BiomePet, a proprietary 15-day fermentation process designed to support digestion, immunity, and overall pet health. Translating this science into an online experience required clarity, trust, and simplicity.
The goal was to design a Shopify pet wellness store that feels approachable for pet owners while reinforcing the credibility expected from a health-focused brand. The result is a fast, scalable eCommerce experience that explains product benefits clearly, supports subscriptions and bundles, and encourages long-term customer retention.
Conversion rate improvement following the Shopify Plus rebuild and full UX overhaul.
Building a trust-first Shopify experience for a science-backed pet wellness brand
MuttGut is a pet wellness brand focused on improving digestion, immunity, and long-term health through its proprietary BiomePet fermentation process. Offering science-backed supplements for dogs, cats, and horses, the brand needed an online store that could communicate complex health benefits while earning the trust of pet owners.
The objective was to create a Shopify experience that makes pet wellness easy to understand without sacrificing credibility. Clear product education, subscription options, bundles, and a streamlined shopping journey work together to help customers make informed decisions while supporting long-term retention and business growth.
MuttGut
Pet Health and Wellness
United States
Shopify Plus
MuttGut
MuttGut is a Shopify pet wellness store brand dedicated to improving digestion, immunity, and long-term vitality through science-backed nutrition. Powered by its proprietary BiomePet fermentation process, the brand delivers targeted gut health solutions for dogs, cats, and horses.
Understanding the MuttGut customer
The MuttGut platform was designed for pet owners who take a proactive approach to their pets’ health and value long-term, science-backed solutions
Four problems that had to be solved before a line of code was written
Explaining Complex Science Simply
Communicating the benefits of fermentation and the microbiome in a clear, approachable way that helps pet owners quickly understand their value without feeling overwhelmed.
Balancing Playful Branding With Trust
Maintaining a friendly, engaging tone while reinforcing the credibility and reliability expected from a pet wellness brand
Communicating Product Benefits Clearly
Designing product pages that clearly explain outcomes across multiple products and pet types, helping customers make confident choices.
Supporting Subscriptions and Retention
Encouraging repeat purchases and subscriptions without adding friction or complexity to the buying experience.
How our team worked
Four disciplines, one shared goal: a store that performs, converts, and scales.
Design Team
Led brand translation, UI structure, and visual clarity, ensuring the interface reflects the brand while remaining intuitive and easy to navigate.
Front-End Development
Built responsive, high-performance interfaces and custom PDP components, delivering a smooth experience across desktop and mobile devices.
Backend Developer
Handled Shopify customization, subscriptions, bundles, Klaviyo, and loyalty integrations, supporting scalability, automation, and long-term customer retention
Quality Assurance Team
Led systematic cross-device and cross-browser testing, identifying and resolving edge cases ahead of launch to ensure a consistent, polished experience for every customer regardless of device or market.
Complex promotional campaigns with zero manual overhead
We streamlined key backend workflows for MuttGut to support subscriptions, bundles, and retention at scale. By connecting Shopify customer behavior with Klaviyo flows and loyalty triggers, the system delivers timely, personalized messages such as replenishment reminders, subscription nudges, and post-purchase education without manual effort.
What changed after the rebuild
The redesign and optimization of muttgut platform delivered measurable business improvements
Enhanced User Experience
Streamlined service navigation and real-time recommendations created a more intuitive and engaging experience, leading to increased user satisfaction.
Robust Platform Performance:
Optimizations ensured a fast, reliable site, even during peak traffic, supporting seamless user experiences across all devices.
Improved Conversion Rates
Simplified booking processes and personalized content contributed to higher conversion rates, reducing abandoned bookings.
Scalable Growth
The platform is built to easily scale, accommodating future service offerings and regional expansion without sacrificing performance.
The stack behind the Muttgut rebuild
Platform: Shopify
Built on Shopify to provide a stable, scalable foundation that supports eCommerce growth and ongoing feature expansion
Custom Development: PDPs, Subscriptions, Bundles
Developed custom product pages, subscription flows, and bundled offerings to communicate value and support repeat purchasing clearly.
Marketing and Retention: Klaviyo, Loyalty System
Integrated Klaviyo and loyalty tools to enable personalized communication, re-engagement, and long-term customer relationships.
Performance: Mobile-First Optimization
Optimized for mobile performance with fast load times and responsive layouts to improve usability and search visibility.