Shopify Maintenance & Support

 Shopify maintenance includes uptime and error monitoring, bug fixing, theme and code maintenance, app management, performance and Core Web Vitals work, security and access reviews, Shopify API version updates, and a reserved amount of development time for small improvements each month.

 Yes, in almost all cases. Shopify handles hosting, platform security and infrastructure, but your theme, apps, integrations and custom code are yours to maintain. These are where performance regressions, checkout bugs and broken integrations actually originate.

 Shopify support helps with the platform itself: billing, account issues and native features. It does not fix your theme, debug your custom code, maintain your integrations or improve your store. That work requires a development team familiar with your specific build.

 Response commitments are defined by plan and by issue severity, with the fastest tier reserved for anything affecting checkout or store availability. Exact response times are agreed in writing at onboarding

 Anything preventing customers from buying or the store from being reachable: checkout failures, payment errors, site outages, broken product pages on high-traffic items, or integration failures that stop orders reaching fulfilment. Cosmetic issues and improvement requests are handled in the normal cycle.

Yes. We start with an onboarding audit that documents the theme, apps, integrations and known issues, so we understand the codebase before taking responsibility for it. Stores built by other agencies are a normal part of our support work.

 Rollover rules are agreed at onboarding rather than left ambiguous. The general principle is that reserved capacity exists to be used, and we plan the monthly backlog with your team so it does not go to waste.

 Automated monitoring runs continuously, so alerts are raised whenever a problem occurs. Human response coverage depends on the plan and on agreed arrangements for peak trading periods such as Black Friday.

Yes. App audits are part of the service. Most stores carry apps that are unused, duplicated, or replaceable with native Shopify functionality or a small amount of custom code, which reduces both subscription cost and page weight.

 Yes. Performance work is included through ongoing Core Web Vitals measurement, asset optimization and script management. Larger performance projects, such as a full theme rebuild, are scoped separately.

 Yes, within the reserved monthly capacity. New sections, landing pages, seasonal campaigns and small feature work are common uses of support hours. Larger builds are quoted as separate projects so they do not consume maintenance capacity.

 Yes. Shopify Plus stores with checkout extensions, Shopify Functions, ERP or CRM integrations and multi-market setups are supported. Integration monitoring and API version management matter more on these stores, and are included.

 Peak coverage is planned in advance: a pre-season technical review, a freeze policy for risky changes, extended monitoring, and agreed availability during the highest-traffic window. These arrangements are set before the season, not during it.

 Maintenance keeps the store stable, fast and functional. A CRO programme systematically increases conversion through research and experimentation. They complement each other, and many brands run both, but they answer different questions and are scoped separately.

Shopify maintenance starts at $1,000 per month for Essential, $2,000 for Growth and $4,000 for Plus. Which plan fits depends on store complexity, integration count, traffic volume, response commitments and the amount of monthly development capacity reserved. Plans are priced monthly so the cost is predictable rather than driven by emergencies.

Yes. A store health audit reviews the technical state, performance, apps, security and known issues, and produces a prioritized list with effort estimates. Many brands use it to decide what level of ongoing support they actually need.

 Support arrangements include an agreed notice period and a handover: documentation, access transfer, monitoring configuration and an outstanding issue list, so your store does not become someone else’s mystery.

Binary Future combines CRO research, UX, analytics and Shopify engineering in one team, so hypotheses are built and shipped rather than handed over as documents. The team works across Shopify Plus development, migrations, B2B commerce, custom apps and integrations, which means conversion work is planned with the full technical picture in view.